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Thursday, December 2, 2010

‘Glee’ is tops with teens; Rudolph still leads the pack

glee-sectionalsImage Credit: Justin Lubin/FoxGlee had another great Tuesday among adults 18-49 (4.5 rating/12 share) and viewers (11.5 million) but the real growth was in the teenage demographic: The drama posted its best-ever rating among teens (a 4.6/16 in first half hour and a 5.1/16 in the second). Last night marked the ninth week in the row that Glee has won in the young demo, not to mention adults 18-34. The drama also won its hour in adults 18-49.

Each 18-49 ratings point represents 1.3 million viewers, while each teens 12-17 ratings point is worth 245,500 persons — or 1 percent of the teen population of 24.5 million.

CBS still finished in first place for the night among 18-49 (3.4/9), with a lot of help from a very old Christmas movie. Rudolph The Red-Nosed Reindeer earned a 3.8/11 in the demo and averaged 11.9 million viewers. A repeat of NCIS earned a 3.0/8 and 15 million, followed by the Victoria’s Secret Fashion Show (3.4/9, 8.9 million). By the way, this special featuring lovely ladies in lingerie won its timeslot in all the key male demos. (Shocking!)

Fox was second for the night in 18-49 with a 3.3/9, followed by NBC (2.6/7), which aired Christmas in Rockefeller Center (1.9/5, 11.2 million), and The Biggest Loser (2.9/8, 8.2 million). ABC was fourth for the night in the demo (1.9/5), with How The Grinch Stole Christmas (2.1/6, 6.8 million), down 25 percent from last year’s telecast. It was followed by Shrek The Halls (2.4/6, 7.3 million), the time period premiere of No Ordinary Family (1.9/5, 6.1 million), and Detroit 1-8-7 (1.6/4, 7.2 million).

In the total viewer race, CBS was first for the night with 12 million, followed by NBC (9.2 million), Fox (8.3 million), ABC(6.8 million), Univision (3.9 million), and The CW (1.6 million).


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