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Monday, October 25, 2010

CBS scores another Wednesday win; ‘Modern Family’ continues to rule timeslot

wednesday-ratingsImage Credit: Eric McCandless/ABC; Justin Sullivan/Getty Images; Monty Brinton/CBSThe Espada tribe may have made an idiotic move by snuffing out Yve instead of Dan but the fans are still eating up the aging reality show: Survivor won its timeslot on Wednesday among adults 18-49 (3.5 rating/11 share) and viewers (11.9 million). Buoyed by another heavily-viewed episode of Criminal Minds (14.2 million) and The Defenders (9.9 million), CBS ended up overtaking the baseball playoffs on Fox and won the night in viewers (12 million) and adults 18-49 (3.1/9).

The National League playoff game between the Phillies and the Giants on Fox averaged a 2.7/8 in the demo — up 50% versus last year’s Game 4 on TBS, which was enough to give Fox a second place win on Wednesday in the key demographic. It averaged 8.3 million.

Modern Family continues to rock at 9 over at ABC (my, that Emmy win sure has done wonders for this show!). It won its timeslot among 18-49 (4.7/13) yet again and cleaned up in all the key demos, including teens. The episode averaged 11.9 million viewers. The new comedy Better With You was flat versus last week in the demo (2.1/6) and is still pulling its lowest-rated numbers for the season at 8:30.  It’s only averaging 6.9 million viewers. The Middle averaged a 2.6/8 and 8.5 million viewers at 8, while Cougar Town earned a 3.7/9 and 7.4 million viewers at 9:30. The Whole Truth did a measly 1.4/4 at 10 and averaged 4.5 million. Yikes.

Overall, ABC tied Fox for second among 18-49 (thanks again to Modern Family) and averaged 7.3 million viewers.

On NBC, Undercovers actually posted a 7% gain among 18-49 (1.5/5) and averaged 5.8 million eyeballs. Law & Order: SVU (2.6/7) averaged 8.4 million, while Law & Order: LA (2.4/7) lured 8.0 million. NBC earned 7.4 million viewers for the night and a 2.6/6 in the demo. Each 18-49 ratings point represents 1.3 million.


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