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Thursday, November 4, 2010

‘Dancing With the Stars’ reunion show helps ABC stay strong opposite Fox baseball

Dancing-with-the-StarsImage Credit: Adam Larkey/ABCABC’s special two-hour reunion show of Dancing With the Stars helped ABC to stay strong on Mondays, despite heavy competition from baseball on Fox. The network averaged 17 million, thanks to the Stars installment that featured visits from past contestants like Kristy Yamaguchi and Apolo Ohno. The show averaged 19.5 million and actually built half-hour to half-hour in viewers (from 18 million at 8 to 20.3 million at 9:30) It also gave another nice boost to Castle (11.7 million).

Still, there was no competing with the Giants and the Rangers: Fox won the night in the key 18-49 demographic with a 4.2 rating, while CBS tied ABC with a 3.6/9. NBC was third with a 2.0/5. Each 18-49 ratings point represents 1.3 million viewers.

Fox finished second for the night in viewers (14.9 million), followed by CBS (10.5 million) and NBC (5.4 million).

Three of CBS’s comedies were up in the demographic versus last week — How I Met Your Mother (3.7/10, up 16%, 9 million) Rules of Engagement (3.4/9, up 13%, 8.8 million) and Two and a Half Men (4.7/11, up 7%, 13.6 million). Mike & Molly, however, was down 3 percent to 3.6/9 and averaged 10.8 million (the result of that ridiculous item from the Marie Claire writer?) Hawaii Five-0 was up 7 percent to a 3.0/8 and averaged 10.5 million.

On NBC, Chuck was up 5 percent in the demo (2.0/5) but only averaged 5.4 million viewers from 8-9 p.m. The Women of Saturday Night Live also posted a 2.0/5 from 9-11 p.m. and averaged 5.3 million.


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