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Wednesday, October 20, 2010

‘The Talk’ debut lures more gals to CBS daytime

CBS_The-TalkImage Credit: James White/CBSThe premiere of The Talk may have only featured lots of enthusiastic chatter about starting a new show, but it definitely piqued the interest of female viewers: CBS says the new series featuring Julie Chen, Sara Gilbert, Sharon Osbourne, Holly Robinson Peete, Leah Remini and Marissa Jaret Winokur boosted key female demographics in the time period versus the same time a year ago.

According to preliminary ratings provided by CBS, The Talk averaged 2.2 million viewers and a 1.1 rating among women 25-54. It posted a 0.9 rating among women ages 18-49 and and a 0.5 rating with women ages 18-34. Compared to how As the World Turns performed in the time period a year ago, The Talk was up 22% in women 25-54, up 29% among women 18-49 and up 67% in women 18-34.

Jennifer Lopez is expected to appear on the show today.


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