The first time I saw an Improv Everywhere musical performance, I thought, hey, cool. When I saw the concept adapted as an ad, with Antwerp’s Central Station getting a dose of The Sound of Music, I thought, hey, fair enough. And then it happened again and again and again, from the Single Ladies dance in London to the Liverpool Street Station. And now it’s happened yet again, this time at Heathrow:
Maybe enough already? Spontaneous expressions of creativity and mischief are great, but at a certain point, you’re just accidentally in a T-Mobile commercial. It’s not a movement to reclaim public space anymore, or to experience a moment of unexpected joy. It’s a cell phone ad. How thrilling and subversive!
Are you getting weary of these ads, PopWatchers, or would you like to be serenaded when you head to baggage claim, no matter the reason?
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